- Filter by:
-
Topic
-
Consumer Trust in Retail: Development of a Multiple Item Scale
Consumer trust has been a topic of interest for marketing researchers since long. In retail, it is seen as the single most powerful relationship marketing tool. Despite this fact, there has been no well accepted measure of consumer trust in retail context which considers all aspects of customer evaluations of...
Download Now -
Boycott effectiveness is highly reliant upon consumer willingness to engage or disengage in the boycott activities. Little research investigates possible strategies that can be applied to positively influence individuals' perspectives about the boycotted brands and perhaps increase their willingness to disengage in boycott activities. This paper theoretically discusses a main...
Download Now -
Influence of Corporate Image on Brand Personality: A Customers' Perspective
Brand personality has a great influence on brand positioning, buying decision and loyalty of the consumers. A favorable, strong and unique perception of the brand in the mind of customers distinguishes it from those of competitors. Certain brands enjoy high market share and price as they have better perceived quality,...
Download Now -
An Investigation into Usability Aspects of E-Commerce Websites Using Users' Preferences
The authors investigate the usability problems of e-commerce online shopping websites from user's preferences and determine the relative importance of factors such as navigability, content, design, ease of use and structure through user survey. The main intent of this ranking of website characteristics is that a designer can relatively give...
Download Now -
New Emerging Trends In Online Shopping (E-Commerce): A Global Arena
Online shopping or e-shopping is a form of electronic commerce which allows consumers to directly buy goods or services from a seller over the Internet using a web browser. Online shopping has grown in popularity over the years, mainly because people find it convenient and easy to bargain shop from...
Download Now -
A Model of Process for Product Development with Community Participation
In this paper, the authors aimed to develop the product design process of community participation and to evaluate the product design process of community participation. The method of this paper composes of 3 phases: pre research phase, research phase and monitoring and evaluation phase. The pre-research phase was composed of...
Download Now -
A Review of Productivity Cost Analysis
The automotive industry has been experiencing a competitive environment and striving hard to find methods to reduce manufacturing cost, waste and improve quality. Lean manufacturing concepts are used by the industries to reduce work in progress inventories and also to reduce the waste for competing in the global market. The...
Download Now -
Software Development Life Cycle AGILE vs Traditional Approaches
Software Development Life Cycle (SDLC) is a process of building or maintaining software systems. Software development life cycle is the most important element in software development. It depicts the necessary phases in software development. This paper reviews the modern SDLC which are traditional methods and agile methods and explains the...
Download Now -
Intertemporal Effects of Online Advertising Channels on Customers
Advertisement is an attractive means of achieving organizational goals, such as increasing sale, revenues or profits. Previous researchers unanimously agree regarding the effectiveness of advertisement; however, there is a difference of opinion among scholars as to which channels and online sources of advertisement are the most productive. This paper investigates...
Download Now -
Security Weaknesses of a Timestamp-Based User Authentication Scheme with Smart Card
With the rapid increasing need of the internet service and electronic commerce technology, user authentication schemes are an essential security requirement for protecting systems and networks. Remote user authentication scheme is commonly used for communication between authorized remote users over insecure network. Due to its simplicity and convenience, it is...
Download Now