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On the Paradox of Identification of Point of Sales Data in Shopper Marketing
Shopper marketing is the new marketing practice that influences the moment of purchase (zero moments of truth). The essence of shopper marketing is that grasp an individual consumer behavior using identifying device, such as ID-POS and RFID. However, the author considers that shopper marketing is development of a product marketing...
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Factors for the Acceptance of Enterprise Resource Planning (ERP) Systems and Financial Performance
In this paper, the authors present the synthesized theoretical and empirical literature to help in the development of propositions and suggestions of a research agenda on the acceptance of ERP systems and their link with financial performance, the paper develops the Technology Acceptance Model (TAM) to synthesize relevant literature and...
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The Probability of Predicting E-Customer's Buying Pattern Based on Personality Type
Traditional questionnaires, Customer Relationship Management (CRM), neuroscience, data mining, web mining and web usage mining all came to help marketers to discover the reason 'Why' customers purchase a product. It has been a controversial marketing topic over the past decades. From buying face-to-face in a retail store to online shopping...
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Influence of Corporate Image on Brand Personality: A Customers' Perspective
Brand personality has a great influence on brand positioning, buying decision and loyalty of the consumers. A favorable, strong and unique perception of the brand in the mind of customers distinguishes it from those of competitors. Certain brands enjoy high market share and price as they have better perceived quality,...
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Securing Online Shopping System Using Visual Cryptography
In today's world of internet, various online attacks have been increased as well as spread and among them the most famous and harmful attack is phishing. It is trying by an individual person or a group to get personal secret confidential information such as passwords, all types of card information...
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Online shopping is becoming a trend to busy people, particularly the young and those who have the knowledge on how to shop and buy online. The researcher assumed that students in the college of business administration like other colleges offering business education are more knowledgeable to buy or shop online....
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Customer Relationship Management Token Tacking System
In this paper, the authors present the customer relationship management. It solves the complaints of the customer and their online product. Suppose there is 'N' number of customers and they are going to give complaints, then each complaint will be verified as per its priority and then it is going...
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A Review of Productivity Cost Analysis
The automotive industry has been experiencing a competitive environment and striving hard to find methods to reduce manufacturing cost, waste and improve quality. Lean manufacturing concepts are used by the industries to reduce work in progress inventories and also to reduce the waste for competing in the global market. The...
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New Emerging Trends In Online Shopping (E-Commerce): A Global Arena
Online shopping or e-shopping is a form of electronic commerce which allows consumers to directly buy goods or services from a seller over the Internet using a web browser. Online shopping has grown in popularity over the years, mainly because people find it convenient and easy to bargain shop from...
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An Investigation into Usability Aspects of E-Commerce Websites Using Users' Preferences
The authors investigate the usability problems of e-commerce online shopping websites from user's preferences and determine the relative importance of factors such as navigability, content, design, ease of use and structure through user survey. The main intent of this ranking of website characteristics is that a designer can relatively give...
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