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Green Computing in Developed and Developing Countries
Today e-waste is becoming a major problem for the developing countries. E-waste is defined something as a discarded parts of electronic devices which contains most of the times, hazardous chemicals which is deadly for the authors' environment, example is computer components. Green computing is the study and practice of designing,...
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A Review on Cloud Based Customer Relationship Management
CRM is used to develop a productivity based software solution that multiple companies can use to manage their customer queries and complaints to achieve satisfaction. To demonstrate how multi-tenant cloud based application for customer relationship management is developed, deployed, distributed and maintained. Helping an enterprise to enable its marketing departments...
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Logistics Management and Supply Chain Management: A Critical Evaluation
In this paper, the authors identify the content of logistics management and supply chain management, as perceived by course instructors and textbook content and identify the core subjects of the discipline. The paper is based on review and content analysis of two samples; 30 syllabi used for teaching a basic...
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Cross Channel Communication Architecture
Now-a-days, companies communicate with their environment through multiple communication channels. If these channels are implemented in silos, this results in frequent organizational changes, which often overlap. The Cross channel communication Architecture (C3A) as proposed in this paper, is a framework that supports communication through digital bidirectional channels. This framework builds...
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Subculture: A Bargain Concept in Marketing Education
Marketing educators have expanded the concept of subculture to the point that it is difficult for students to understand its true meaning and appreciate the efficacy and limits of subculture as a marketing tool. This paper examines the roots of subculture and the many definitions and meanings attached to subculture...
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Identifying and Assessing Fundamental Competencies of Direct and Interactive Marketing
A paradigm shift has occurred in marketing, fueled by the growth of internet and database technologies. This paper is to identify the fundamental competencies needed by those entering the changing field of marketing, and develop a standardized examination to measure these competencies. This paper discusses the results of a comprehensive...
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Marketing Education for Sustainability
In this paper, the authors attempt to provide a clear justification for incorporating Education for Sustainability (EfS) into business education generally, and marketing curricula more specifically. A set of core sustainability concepts are suggested for inclusion in marketing coursework. A review of existing research demonstrates that business students' knowledge levels...
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The rise of diverse ethnic consumer segments in the United States has made multicultural marketing a mainstay in the American university curriculum. Although multicultural topics contribute to marketing courses, textbooks, and learning objectives are often limited to examining the breadth of ethnic diversity. This paper draws upon 10 years of...
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Experimenting with Team Norms in a Marketing Simulation
Competitive computerized marketing simulations have been widely used as teaching and learning tool - particularly in marketing strategy and management courses - and continue to be a meaningful pedagogical tool. The dynamics of functional groups are well understood and rely partly on a foundation of communally held norms formed and...
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Self-Marketing Tools for Business Educators
Given the numerous internal and external pressures - reduction in tenure of faculty, increase in the part-time faculty, public calls for productivity and accountability of educators, students demand for faculty access and high quality education, and desire for balance in professional and personal lives - educators need to "Market" themselves...
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