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Feature comparison: Email marketing software and services

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  • Provided by TechRepublic Premium
  • Published March 27, 2019
  • Topic TechRepublic Premium
  • Format Other Download
Email marketing is one of the most effective ways for small businesses to establish lasting and loyal relationships with customers. These guidelines and companion tool will help you build a customizable framework your business can use to find its best email marketing solution.

From the guidelines:

Marketing products and services is an essential part of business success, but the process can be difficult and frustrating. In fact, for many SMBs, marketing strategy is an afterthought, considered only after perfecting their products or services. It doesn’t have to be that way. Dozens of reputable services and applications are available to help your small business conduct a measurably effective marketing campaign. For SMBs, the most successful campaigns are likely to be centered around email marketing services and software and preexisting customers. Email marketing, when done right, leverages established customer connections and creates mutually beneficial customer relationships.

The best email marketing services can help with developing the proper campaign for what your business is trying to accomplish. They can also offer access to automation tools that can make the process easy and efficient. The tools offered by these services should include metrics to measure effectiveness and even artificial intelligence to further hone the marketing campaign's reach.

Effectively and efficiently comparing and pricing the various services, features, and tools offered by email marketing services and software vendors requires a systematic approach to manage your research, complete with documentation of your findings. These guidelines and comparison tool will help decision makers in your organization evaluate available services and software.

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