Marketing products and services is an essential part of business success, but the process can be difficult and frustrating. In fact, for many SMBs, marketing strategy is an afterthought, considered only after they’ve perfected their products or services.

This guide, written by Mark W. Kaelin for TechRepublic Premium, includes information on why email marketing works and an analysis of the relevant features.

The accompanying Excel file in the download is a comparison tool that will help decision makers in your organization evaluate available services and software.

Featured text from the guide:

WHY USE EMAIL MARKETING?

While social media marketing tends to garner most of the headlines these days, email is still a widely used and effective way to connect with customers. The general benefits of email marketing include:

Effectiveness. According to Statista, the number of active email users worldwide is around 4.48 billion. Email is so common and entrenched in our culture that it is practically ubiquitous.

Generally inexpensive. Some email marketing services and software can be acquired at zero cost with the capacity to reach thousands of customers.

Customizable. Email campaigns can easily be automated to address individual customers by name and tailor their experience to topics that particularly interest them.

Enhance your knowledge of email marketing software and services with our in-depth nine-page PDF and spreadsheet. Previously priced at $79, this is now available for download at just $9. Alternatively, enjoy complimentary access with a Premium annual subscription. Click here to find out more.

TIME SAVED: Crafting this content required 20 hours of dedicated writing, editing and research.