Quick Glossary: Adtech
Advertising technology has evolved from an experimental field into a tried-and-true strategy that is a must-have for any marketer looking to connect with digital audiences.
Adtech is full of jargon and acronyms that can be difficult to parse, so TechRepublic Premium created this quick glossary of key concepts to help your understanding.
Featured definition from the glossary:
These are full-screen ads that completely block out the website or mobile app. Conversion rates are typically higher for interstitial ads than for other ad placement. These ads often have higher pay rates because they take up so much space and are more disruptive to the user experience.
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