Quick Glossary: Adtech

Advertising technology has evolved from an experimental field into a tried-and-true strategy that is a must-have for any marketer looking to connect with digital audiences.

Adtech is full of jargon and acronyms that can be difficult to parse. Kara Sherrer, writing for TechRepublic Premium, has created this quick glossary of key concepts to help your understanding.

    Featured definition from the glossary:

    Interstitial ad

    These are full-screen ads that completely block out the website or mobile app. Conversion rates are typically higher for interstitial ads than for other ad placement. These ads often have higher pay rates because they take up so much space and are more disruptive to the user experience.

Enhance your adtech knowledge with our in-depth 12-page PDF glossary. This is available for download at just $9. Alternatively, enjoy complimentary access with a Premium annual subscription.

TIME SAVED: Crafting this content required 20 hours of dedicated writing, editing, research, and design.

Subscribe to the TechRepublic Premium Exclusives Newsletter

Save time with the latest TechRepublic Premium downloads, including customizable IT & HR policy templates, glossaries, hiring kits, features, event coverage, and more. Exclusively for you! Delivered Tuesdays and Thursdays.

Subscribe to the TechRepublic Premium Exclusives Newsletter

Save time with the latest TechRepublic Premium downloads, including customizable IT & HR policy templates, glossaries, hiring kits, features, event coverage, and more. Exclusively for you! Delivered Tuesdays and Thursdays.

Resource Details

or

* Sign up for a TechRepublic Premium subscription for $299.00/year, and download this content as well as any other content in our library. Cancel anytime. Details here.

Provided by:
TechRepublic Premium
Published:
August 29, 2024
Topic:
TechRepublic Premium
Format:
PDF
or

* Sign up for a TechRepublic Premium subscription for $299.00/year, and download this content as well as any other content in our library. Cancel anytime. Details here.