Digital transformation in retail: How consumers are using tech to make shopping easier and more enjoyable

If the race between corporate giants Amazon, Microsoft, and Walmart to create fully-automated shopping experiences is any indication, retail could look a lot different in the near future.

But are consumers ready for changes to the brick-and-mortar experience? From in-store research kiosks to AR/VR experiences and even ordering via voice command, retailers are implementing new ways to make shopping easier for consumers while boosting their bottom lines. Recently, TechRepublic Premium conducted an online survey to see what actually appeals technology consumers, what they are already using and how it’s changing their shopping.

Download now to find out what consumers are using while shopping, whether it made the shopping experience easier (or more difficult), and what information consumers are willing to give up in exchange for special promotions or discounts.

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Digital Transformation