Convincing someone to lend you millions of dollars to fund your weeks-old business idea is no easy task. When you take into account the fact that an average venture capital investor will potentially see thousands of pitches in a year, it becomes exponentially harder to prove your business as a worthy investment.

If you think you’ve reached the point where you can no longer bootstrap and you need to raise capital, make sure you do your research. You should understand the implications of taking VC and know who you want to pitch to and how to present the value of your company.

Pitching a VC investor is not an exact science, but TechRepublic Premium presents some ways you can help your pitch stand out. The download includes expert advice from Sarah Lamont, investor at F-Prime Capital and advocate at FinTech Sandbox, and Jim Wolfe, Associate Professor, Management at Costello College of Business at George Mason University.

Featured text from the guide:

Lamont explains, “Investors will have varying preferences on whether they want to walk through a startup’s pitch deck or keep the discussion as a more conversational, casual Q&A — so startup leaders should try to get a feel for that preference and adjust their pitch accordingly.

“As for landing a meeting, startup leaders shouldn’t feel compelled to meet every VC through a warm introduction. ‘Cold outreach’ works too — but just make sure the message is tailored to that investor or fund specifically. For example, it doesn’t send a good signal when you send a seed-stage fintech deck to a growth-stage healthcare investor.”

Get the right tips for a perfect pitch with our seven-page PDF. This is available for download at just $9. Alternatively, enjoy complimentary access with a Premium annual subscription. Click here to find out more.

TIME SAVED: Crafting this content required 14 hours of dedicated writing, editing and research. Take advantage of our expertise and enhance your pitches to VC investors.