Beat the Law of Market Failure-an expert’s POV. Alberto Savoia, formerly of Google and originator of the brilliant theory of “pretotyping,” has created a product builder’s philosophy that encourages a healthy, objective, and best of all, productive analysis of failure that takes the pain out of failure and improves ideas, the work, the people and processes behind the collective effort, and the results.

This eBook, a condensed but thorough version of his preliminary research, teaches you steps you can take to greatly minimize your risk of loss. Download your copy now