Finding the Right Balance

If you’re a small-to-midsized business (SMB), you know that you’re operating in a fast-paced, ever-changing
business environment. Customers want their demands met instantly, and increasing competition multiplies
the pressure you’re under. If you can’t deliver, you can be sure somebody else will.

Fortunately, the technology landscape is changing the way you do business. Mobility, social media, and
Big Data are leveling the playing field and making it possible for companies like yours to access more
sophisticated technology, reach bigger audiences, target their messages, and innovate in their offerings.
Yet nothing has changed the landscape so much as the cloud.

Not long ago, your only choice when investing in technology was to deploy it on-premise. On-premise IT
provides you with control over your data, security, and performance, but these benefits sometimes come
with a cost: On-premise IT can be hard to manage, and it may lock you into an upfront investment that
might not meet your needs a few years down the road.

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