Forrester: Build A Data Privacy Organization That Balances Marketing Innovation And Customer Expectations

How companies handle and protect consumer data privacy is more than a compliance issue: It’s a competitive differentiator. as a result, firms need to develop a cohesive privacy strategy and program, one in which B2c marketing leaders must actively participate.

This report outlines the capabilities necessary to build a comprehensive consumer data privacy program, with an emphasis on the roles that marketing and business strategy leaders must play.

Resource Details

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Provided by:
Akamai
Topic:
Security
Format:
eBooks