Forrester: Build A Data Privacy Organization That Balances Marketing Innovation And Customer Expectations
How companies handle and protect consumer data privacy is more than a compliance issue: It’s a competitive differentiator. as a result, firms need to develop a cohesive privacy strategy and program, one in which B2c marketing leaders must actively participate.
This report outlines the capabilities necessary to build a comprehensive consumer data privacy program, with an emphasis on the roles that marketing and business strategy leaders must play.
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