How to Fuel Your Business Growth in 2017 by Bringing Marketing and Sales Into The Same Orbit
The strong bond between marketing and sales remains one of the most highly valued assets of high-performing companies. According to Forrester, companies with aligned departments enjoyed a 38% higher sales win rate and become 67% better at closing deals. Alignment of both teams results in better customer retention rates, higher sales win rates, easier deal closing, shorter buying cycles, and less wasted leads.
