Many organizations are considering investing in next-gen Sales Force Automation (SFA) solutions, as this software provides sales teams with consistent and transparent control over core processes starting from activity tracking, opportunity and lead management, territory and quote management, and sales forecasting. According to Gartner, SFA will be a $9.4 billion market by 2019. In order to get the most out of SFA implementation, organizations need to plan a well-thought strategy aligned with their core business objectives.