SAS and Its Many Uses
If CPG companies are to be more agile, they must take a more data-driven approach to growth management, which means selling the right product to the right person at the right time, with the intention of increasing sales and revenue. Past methods of revenue management involved data practices that were only focused on the top customers, which resulted in data that was limiting and aggregated.
In this fascinating eBook, you’ll learn how SAS data analytics can uncover trends and unique insights in any industry. And for CPG companies, head straight to page 70 to see how Nestle Oceania used data analytics for demand planning.
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