No longer can we think about mobile as an afterthought . Digital mobile experiences—on smartphones, tablets, digital glasses, digital watches, and more—are what we should be thinking about first. Responsive design is crucial. In addition, a consumer must be able to switch from laptop to tablet to smartphone while engaging in a digital experience that never misses a beat. This eBook explains how one can catch the wave of the mobile tsunami, rather than being swept under by it’s brute force.