Weathering the storm: A partnerships manager’s guide to surviving economic downturns and uncertainty

Budget cuts loom for marketing teams when stormy economic conditions arise and consumer spending slows. Partnerships programs aren’t exempt from cutbacks.

As a partnerships manager, you may need to consider some daunting questions during an economic downturn. Will your program be cut? Will you have to reduce your team size? Will you lose access to essential budget and other resources? What can you do to prove the worth your work contributes to the business?

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