Advertising technology has evolved from an experimental field into a tried-and-true strategy that is a must-have for any marketer looking to connect with digital audiences.

Adtech is full of jargon and acronyms that can be difficult to parse. Kara Sherrer, writing for TechRepublic Premium, has created this quick glossary of key concepts to help your understanding.

• Featured definition from the glossary:

  Interstitial ad

  These are full-screen ads that completely block out the website or mobile app. Conversion rates are typically higher for interstitial ads than for other ad placement. These ads often have higher pay rates because they take up so much space and are more disruptive to the user experience.

Enhance your adtech knowledge with our in-depth 12-page PDF glossary. This is available for download at just $19. Alternatively, enjoy complimentary access with a Premium annual subscription.

TIME SAVED: Crafting this content required 20 hours of dedicated writing, editing, research, and design.