In a crowded and global marketplace, organizations have to stay a cut above the competition with an effective marketing and branding strategy.

To develop and implement this scheme, organizations employ a marketing manager. These individuals are responsible for formulating a strategic plan that governs everything from logos, color palettes and jingles, to branding, advertising, and community image.

This customizable hiring kit, created by Mark W. Kaelin for TechRepublic Premium, provides a framework your business can use to find the right person for the job. The kit includes salary details, a job description, interview questions, and a job advert.

• Featured text from the download:

  DETERMINING FACTORS, DESIRABLE PERSONALITY TRAITS, AND SKILLSETS

  Advanced communication skills are essential to success. A marketing manager’s strategy must be able to communicate brand identity and image to customers and competitors. In addition, the manager must communicate the ‘what’, ‘how’, and ‘why’ of their marketing strategy to all levels of the organization. An effective strategy is only effective if everyone in the organization is on board and following the plan.

  Candidates should have the flexibility to adjust to your organization’s culture and marketing preferences. If you are looking to shake things up, an innovative candidate with unusual ideas may be in order. If you are looking to maintain a status quo, a more conservative candidate may be your preferred choice. The recruitment and interview process should reflect those characteristics.

Enhance your recruitment process with our in-depth 11-page document. Previously priced at $39, this is now available for download at just $9. Alternatively, enjoy complimentary access with a Premium annual subscription.

TIME SAVED: Crafting this content required 20 hours of dedicated writing, editing, research, and design.