IBM MobileFirst Roundtable: Creating Exceptional Mobile Experiences – Invitation

A good app can increase traffic, sales, employee productivity and brand satisfaction. A good mobile app strategy including right design, development, integration, and management, enables businesses to maintain their competitiveness and reduce costs. A bad App strategy will do the opposite.

Join us at this complimentary roundtable and take control of the real cost drives for delivering a good app with proven business ROI.


  • Tim Sheedy, Principal Analyst serving CIOs, Forrester
  • Brett Nulf, Business Lead – MobileFirst Platform; Asia Pacific/Greater China/Middle East & Africa
  • Darran Newton, Mobile and Social Business Leader – A/NZ

Date & Location:
17 March, 2015
7:30 am – 10:15 am
Zinc @ Federation Square, Swanston St, Melbourne VIC 3000

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