The optimal budget allocation of TV vs. YouTube
This presentation shares key findings of a meta analysis of 80 TV campaigns in Germany. Learn how, on average, shifting part of TV budget to YouTube saves
7.4% of total campaign costs at stable reach.
This presentation shares key findings of a meta analysis of 80 TV campaigns in Germany. Learn how, on average, shifting part of TV budget to YouTube saves
7.4% of total campaign costs at stable reach.
