Any online business needs much more than good products and a fancy website – it needs a collection of smart tools and features to maximize opportunities and ensure that customers keep coming back for more. Wishpond delivers just that. In a nutshell, Wishpond is defined as a lead generation and management tool used to create landing pages, ideate social media material and lots more. While the tool is great for the mentioned purpose (lead generation), you still need to look into a few features to determine whether the tool is right for you. Here, we discuss a few telling factors that will determine if Wishpond is the lead generation tool you need.