Big Data
Enterprise SoftwareEvery Retailer Wants Record-Setting Holiday Sales. Microsoft Used Data Analytics to Get Them
Retail is a multibillion-dollar business for Microsoft and no period is more important to Microsoft’s retail business than the four days between Black Thursday and Cyber Monday. Ambitious sales targets for the company’s flagship Xbox products meant Microsoft couldn’t afford a misstep in promoting and selling Xbox both in its retail stores and online. Sales ...