This report examines the techniques and strategies that CMOs must leverage to maximise their social media campaigns by: Using the social media metrics to track, aggregate and report Using social media to funnel users into targeted campaigns and follow-up cycles Enhancing and extending the in-store experience with social media The potential of branded social media ...

Now more than ever, customer loyalty and business revenue rely on hyper-personalized engagement. For marketers to deliver, they need IT’s help. But employee Identity and Access Management platforms aren’t up to the task: They’re not built to handle the scale, flexibility, expectations, and privacy concerns of customers, nor the compliance requirements of third parties and ...

Making changes to your business strategy can often create new risks. If your business continuity management (BCM) plan is not part of an organization-wide, integrated program, it may not evolve to address these new risks. Understand which practices can be followed to successfully protect your organization’s business operations and reputation with a proactive, business-centric approach ...

HTTP/2 is here and it’s changing the web. Join the foremost experts on HTTP/2 as they field your questions (live on air) about the new protocol, its features, and its implications for how you design, deploy, and deliver your applications. Subscribe to the Daily Tech Insider Newsletter Stay up to date on the latest in ...

This is a very unpopular topic for many people – even seasoned managers – who suddenly need to start cold calling. But if you want to be more successful than your competitors in the marketplace, there’s no way around it. Cold calling is still the only way to establish personal contact with a new customer, ...

Advanced threats are shifting once again, and you and your company will likely become the target of a new type of threat. Carefully planned and researched, impostor emails target specific people in your company. Either you become the target of this attack or you become the unwitting victim. Impostor emails do not use malware or ...

Phishing is more than 20 years old, but still represents more than 90% of targeted attacks. The reason is simple: it works. Nearly one in four people who receive a phishing email open it, and more than 10% click on the malicious link or open the weaponised attachment that the phishing email contains. An attacker ...

TLS (Transport Layer Security), widely known as SSL (Secure Sockets Layer), is the most well known method to secure your web site. But it can also be used for much more. Read the white paper, “Best Practices and Applications of TLS/SSL,” to learn how TLS works, best practices for its use and the various applications ...

Web-based systems are essential tools for running business processes and delivering services to customers. However, phishing and online fraud undermine customer confidence. In addition, Web security remains a top concern because of constantly evolving threats. Learn more about mitigating these web security risks with SSL Certificates in this IDC Technology Spotlight white paper. Subscribe to ...

As companies increasingly look to transform their businesses with mobility, they need to consider the core management and security infrastructure that will enable these services. This Technology Spotlight examines the important role played by enterprise mobility management (EMM) technology in managing the security challenge posed by the combination of mobile devices and cloud-based software-as-a-service (SaaS) ...

This Technology Spotlight examines the important role played by enterprise mobility management (EMM) technology in managing the security challenge posed by the combination of mobile devices and cloud-based software-as-a-service (SaaS) apps. This white paper also explores the role of Microsoft’s Enterprise Mobility Suite (EMS) in the strategically important EMM market. Subscribe to the Microsoft Weekly ...

This beginners guide shows simple ways to build an online social presence and transform the way you want to showcase your organisations ideas and information through webinars. Subscribe to the Innovation Insider Newsletter Catch up on the latest tech innovations that are changing the world, including IoT, 5G, the latest about phones, security, smart cities, ...

Discover how to effectively manage a dispersed team. While employees working from different locations and time zones is becoming more common, managing them is no different from a traditional workplace. Discover how you can effectively manage a dispersed team when you: Understand team connections. Share management style. Establish feedback methods. Read this whitepaper to learn ...

You can’t meet today’s business needs with yesterday’s IT architectures. Your business can benefit from a converged infrastructure that is virtualised and software-defined.rn rnDownload this whitepaper now to find out more about IT Infrastructurern rnrnBrought to you by HPE & Intel®rnrnIntel Inside®. Powerful Solution Outside.rnrnIntel and the Intel logo are trademarks of Intel Corporation in ...

This white paper explains how Digital transformation can significantly improve the performance and reach of an enterprise and why digital transformation has become a top priority for IT and business leaders across the globe. Read More.. Subscribe to the Developer Insider Newsletter From the hottest programming languages to commentary on the Linux OS, get the ...