Companies are trying to meet increasing customer demands to engage them on their own terms – from anywhere, through any device. But great customer experience isn’t just about having multiple channels for them to engage with. Delivering a consistent, high-quality customer experience is very important in today’s marketplace. Join Caroline Foo, Director, Customer & Partner ...

We are in the “age of the customer” where digitally savvy customers are changing the rules of businesses. With the internet and the proliferation of content, customers are more informed and sophisticated than ever before. Customers want brands to respond to their needs and expect a seamless end-to-end experience. Join Caroline Foo, Director, Customer & ...

One of the key trends in customer experience is the rise of digital interactions – enabling customers to engage with organizations through mobile and social channels – which opens up new avenues of communication. As such, we see technology playing an ever more important role in customer experience initiatives. Join Caroline Foo, Director, Customer & ...

Technology is playing an ever more important role in customer experience initiatives. Customers are looking for a seamless end-to-end experience and will not tolerate any outdated technologies. More companies are implementing or planning to adopt tech such as machine learning and virtual customer assistants and research has found that making the effort to focus on ...

More customers are revealing that customer experience is a huge part of how they are making purchase decisions. They are demanding better treatment and are willing to pay for it. Technology is playing an ever more important role in customer experience initiatives with AI enabling a better anticipation of customer’s needs. Join Caroline Foo, Director, ...

With the internet and the proliferation of content, customers are more informed and sophisticated than ever before. Customers are looking for a seamless end-to-end experience and will not tolerate any outdated technologies. Join Caroline Foo, Director, Customer & Partner Experience in Microsoft Asia Pacific and Paul Mulvenna, Head of Asia Pacific for Solgari as they ...

AI embedded in marketing technology platforms are providing an amazing opportunity for us now to delve much deeper and construct a richer understanding of our customers. But AI and data driven marketing does not need to be resource intensive or a dedicated data scientist in your team. Join Chad Pearce, Chief Marketing Officer for Microsoft ...

Marketing has evolved in the age of AI and data explosion. Using the latest technology can help marketers derive insights through AI to scale marketing programmatically, improve marketing ROI and deliver personalized customer experience at scale. Join Chad Pearce, Chief Marketing Officer for Microsoft Asia Pacific and Matthew Choo, Director of Consumer and Business Insights ...

With data coming out of everything, we have never understood our customers better than now. Using AI to process the explosion of data we now see, has given marketers the unique opportunity to ensure they are delivering the most appropriate customer experience. Join Chad Pearce, Chief Marketing Officer for Microsoft Asia Pacific and Matthew Choo, ...

Gaining a 360-degree view of the customer is not without its challenges. More and more AI capabilities are being delivered in solutions like Dynamics 365 and Excel. With data coming in from multiple sources, marketers must ensure they are able to correlate all the data in one place, in order to step up their capability ...

We are dealing with a much more complex environment than we were even 5 years ago. This changing environment has provided an amazing opportunity for organizations to construct a richer understanding of their customers and maximize customer lifetime value with AI-driven insights. Join Chad Pearce, Chief Marketing Officer for Microsoft Asia Pacific and Matthew Choo, ...

With the right tools you can gain a 360-degree view of the customer. AI embedded in marketing technology platforms are providing an amazing opportunity for us now to delve much deeper and construct a richer understanding of our customers. Join Chad Pearce, Chief Marketing Officer for Microsoft Asia Pacific and Matthew Choo, Director of Consumer ...

Companies are trying to meet increasing customer demands to engage them on their own terms – from anywhere, through any device. Gartner reported that 75% of organizations surveyed increased investments in customer experience enabling technologies in 2018. Join Caroline Foo, Director, Customer & Partner Experience for Microsoft Asia Pacific, and Paul Mulvenna, Head of Asia ...

The advent of AI to process the explosion of data we now see has given marketers the unique opportunity to be agile and build truly engaging experiences for their customers. But AI and data driven marketing does not need to be supported by a dedicated in-house data scientist, it is something that you can leverage ...

Companies are trying to meet increasing customer demands to engage them on their own terms – from anywhere, through any device. But great customer experience isn’t just about having multiple channels for them to engage with. Join Caroline Foo, Director, Customer & Partner Experience in Microsoft Asia Pacific, and Paul Mulvenna, Head of Asia Pacific ...