Business technology start-ups are increasingly attracting venture capital; find out how to take your idea and turn it into a business reality, and which technologies could make all the difference.

  • Small & Medium Business Trends Report

    Case Studies · Jan 2020 · Provided By Salesforce

    Small and medium-sized businesses (SMBs) around the world are major drivers of today’s economic growth, representing over 90% of the business population, 60%–70% of employment, and 55% of GDP in developed economies. Their leaders are hard-working, passionate entrepreneurs who face unique challenges, which change and evolve as their businesses grow....

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  • Understanding the Small and Medium Business Landscape in the UK

    Case Studies · Jan 2020 · Provided By Salesforce

    Small business decision-makers are cautiously optimistic in the current business climate and are focused on business growth. Key to that growth is their relationship with customers, namely customer retention. However, many lack a knowledge or understanding of customer-centric technology that would allow them to meet these goals. This leaves significant...

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  • grows from start-up to world leader

    Case Studies · Nov 2014 · Provided By IBM

    This case study is exploring how became the world leader in hotel price comparisons. Being a site “developed and born on the cloud” that attracts more than 25 million visitors a month who use the free service to compare hotel prices and make reservations. Download this case and learn...

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