CPG Marketing: Building Customer Relationships

In a business where share points are worth billions and actual sales lift is scratched out from a growing number of consumers that have weakening brand loyalty, relationship marketing is an undervalued and underplayed strategy. In this seminar, you'll see why traditional advertising and promotions aren't working and why building direct customer relationships can change the equations of experience, brand equity and marketing ROI. This webcast explains: the importance of customer relationships the reality of building CPG relationships and its contributing factors how loyalty programs in the CPG world can dramatically optimize your marketing efforts.

Provided by: SAS Institute Topic: Big Data Date Added: Feb 2010 Format: Webcast

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