Great Data – The Key to Effective Marketing and Analytics

Advances in marketing technologies, programs and processes have exploded over the past few years enabling significant opportunities for marketing program optimization and improved business decision making.

Businesses are drowning in a deluge of data collected from so many sources and in so many formats. That data needs to be shared by multiple applications across the business to be effective, but the quality of the data can’t always be guaranteed, causing errors and time wasting efforts. Equally important, analytics using bad data can produce inaccurate results leading to poor decision making. With the right technology, companies can effectively see, understand, and share data insights across their organizations.

Trusted by over 4,000 Salesforce customers, the Informatica Intelligent Cloud Service offers the most complete suite of data management services for the Salesforce Sales, Service, Marketing, Commerce, IoT and Analytics Clouds. Attend this informative Informatica session and learn how:

  • Integrating your data and applications provides the foundation for more effective marketing campaigns and information sharing
  • Delivering great data quality will improve marketing ROI, analytics and improved customer experiences
  • Robust master data management, data hubs, and automation can provide more accurate, real-time data across all your business applications
  • Automation and best practices can significantly streamline repetitive and complex workflows reducing errors and saving time
  • The key to great marketing is entirely in your control.

    Speaker: Don Nanneman
    Title: Senior Director, Product Marketing

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