Technology is playing an ever more important role in customer experience initiatives. Customers are looking for a seamless end-to-end experience and will not tolerate any outdated technologies.

More companies are implementing or planning to adopt tech such as machine learning and virtual customer assistants and research has found that making the effort to focus on customer experience can boost revenue by up to 15% and increase customer satisfaction by 20%.

Join Caroline Foo, Director, Customer & Partner Experience in Microsoft Asia Pacific and Paul Mulvenna, Head of Asia Pacific for Solgari as they discuss how AI is transforming customer experience.