Improving Customer Loyalty with Customer Experience Management at Sony Ericsson

Provided by: Oracle
Topic: Developer
Format: Webcast
The mobile phone industry is dynamic and consumers are demanding, frequently changing from one manufacturer to another. This video demonstrates how Sony Ericsson has been able to increase customer retention by using an effective, scalable and reliable CRM solution. They've utilitised CRM to achieve high levels of interaction and engagement, shortened response times and know their consumer enough to anticipate their experiences.

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