The term “innovation” is often associated with silicon valley startups backed by private equity firms, firms that place hundreds of little bets hoping one produces a windfall that covers the rest. Everyday businesses, however, don’t have that luxury. Knowing where to invest and the types of technology to use is critical for growing a business and providing value to customers.

Join us for an exclusive webcast featuring Marc Murphy, CEO of Atlatl Software, to learn how investment in cloud technologies yielded a halo effect that helped Atlatl:

• Leverage its existing investments in ERP and CRM
• Expand cross-system support for better customer integration
• Improve speed and accuracy through automation

Murphy will share his experiences with Oracle Cloud, explaining how Oracle helps integrate cloud resources with on-premises systems and supports expansion and scale-up for today’s businesses. You’ll find out how Atlatl built its business from the ground up, and how the right partnerships can help any company succeed in today’s hyper-competitive market.

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