Omnichannel marketing is no longer a nice-to-have; it’s a must-have. And the most successful organizations deliver engaging, relevant content to delight customers wherever they are, on whatever device they happen to be using.
As the operations scales in size and complexity, however, managing all that unique content and delivering it efficiently to multiple endpoints becomes a near-impossible task. Thousands of product descriptions, brochures, manuals, how-to videos, and images are challenging enough to maintain, let alone serve dynamically in real time.
The solution to this conundrum comes in the form of intelligent content management via IBM Watson Content Hub Join experts from CBS Interactive and IBM Customer Engagement for Put the Best Content to Work Every Time with Watson a live, interactive webcast. You will:
- Learn why content management is the key to market-leading omnichannel engagement.
- Discover solutions that let you retrieve and assemble rich content intelligently, even from mobile devices.
- Explore ways to integrate Watson Content Hub as a single content repository into your sales and marketing workflow via a rich set of robust APIs in support of an end-to-end customer journey.
Don’t miss this opportunity to hear from CBS Interactive Distinguished Lecturer David Gewirtz, author of The Flexible Enterprise (the classic book that served as a foundation for today's agile business movement), and David Strachan, Principal Offering Manager for Watson Content Hub. Register today!