Once upon a time, a happy customer would tell six of his friends about your company. And an unhappy customer would tell eight, maybe 12 of his friends about your company. Then, along came social media. With the click of a button, complimentary shout-outs and scathing complaints alike could reach hundreds, thousands or even millions of people before you knew what hit you. No longer could your company limit its social customer-service strategy to courteous responses to online complaints.
Used effectively, social customer service is a powerful tool that will help you deliver value, as well as engage and connect with your customers. Join customer service expert Shep Hyken as he discusses how your company can harness social media to foster a lively customer community. View this on-demand webinar to learn:
- Why social customer service is important.
- The two main areas of social customer service; to react to comments and complaints, and to engage and interact with your customer community.
- How to handle social media complaints.
- Three ways (at least) to use social to engage your customers.
- And more.