Companies like Apple, Uber, and Starbucks are showing the world that customers don't necessarily buy products – they buy outcomes. These outcomes are the inherent need or desire that customers are trying to satisfy, and C-level executives are realizing that the key to success lies in delivering those outcomes.
A focus on outcomes is critical now. Experts say Digital Disruption will cause 40% of companies to cease to exist in a meaningful way within the next 10 years. Winning customers for life isn’t a nice-to-have; it’s a must-have.
Watch this exclusive on-demand webinar and learn how to improve your customer experiences, exceed your customer outcomes, and stay on the right side of disruption. Specifically you’ll:
- Explore in-depth case studies showcasing a global nutrition company and a global sports equipment producer, showing how they orient their products and customer experiences around the customer's desired outcome
- Learn how and why your business can move from peddling a product to helping a customer achieve the outcome they want
- Discover how delivering the right content to the right person, in the right place and at the right time, helps create a customer for life.
Don’t miss this opportunity to enhance your customer experiences and deliver outcomes that transcend your products! View this on-demand webcast now!