New year, new focus: How customer context improves customer experience

Consider this: 82% of customers stopped doing business with brands due to a bad experience, and 79% of customers tell others about their bad experience. Clearly, it’s time to stop talking about customer centricity and do something about it.

Listen to this webinar, presented by Brian Solis, globally recognized as one of the most prominent thought leaders in business innovation, and Scott Anderson, CMO, Sitecore, to hear what businesses need to do to create exceptional customer experiences.

Major takeaways include:

  • What context marketing is and how it delivers superior customer experiences
  • How to design for the experience, not the device
  • Do’s and don’ts of customer journey mapping
  • How to put it all together with Experience Flows

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