On-demand Webcast: 5 Steps to Nurture Customer Loyalty, and Increase Profitability, Now

In today's competitive marketplace, building long lasting relationships with customers is key to increasing customer lifetime value, satisfaction and advocacy. But as the modern multi-channel consumer becomes more empowered than ever, organizations are struggling to identify the right customers to target with the right offers through the right channels – let alone deliver this in the most cost-efficient way. By leveraging customer analytics, organizations move from reacting - chasing after a customer who has already defected, to predicting - proactively reaching out to customers to ensure satisfaction and recurring business.

In this webinar, Helena Schwenk, Principal Analyst for Analytics and Information Management at MWD Advisors, a leading industry expert on Analytics, and Marygrace Bateman, Market Manager for IBM Business Analytics, will cover 5 key strategies to enhance customer loyalty:

  • Understanding drivers that affect customer loyalty
  • Targeting those customers who will deliver the most value
  • Delivering personalized offers to customers to strengthen relationships and drive revenue
  • Identifying indicators that lead to defection and proactively retaining at-risk customers
  • Turning satisfied customers into loyal advocates

Helena Schwenk
Principal Analyst, Customer Insights, MWD Advisors

Marygrace Bateman
Market Manager, IBM

Heather Clancy
Award-winning Business Journalist

Register Today!
Provided by: IBM Topic: Big Data Date Added: Apr 2013 Format: Webcast

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