CRM has always been one of the most highly regarded enterprise software applications. According to Forrester Research, CRM revenues will eclipse $15 billion by 2014, largely due to an increased desire for businesses to arm customer-facing employees and applications with powerful and accurate up-to-the-minute personalized insights. For years, CRM technology and service providers have preached the value of customer interaction and social sentiment data. Today, the ability to gather this information has been refined and optimized in order to enable organizations to recognize and take advantage of opportunities they might have missed four years ago. By evaluating interaction histories and social sentiment, organizations are able to provide a new form of CRM that will be guaranteed to increase customer loyalty and satisfaction. This editorial webcast will examine the latest CRM strategies and tactics, including best practice tips and how-to advice.