The future of customer engagement is built upon experiences. Having distributed departments and teams manage different stages of customer engagement no longer works - in fact, it creates a disjointed customer flow.
Join Brian Solis, principal analyst at Altimeter Group, as he explores how to align internally around a common strategy to deliver and reinforce desired experiences throughout the customer lifecycle.
View this on-demand webinar to learn:
- The Four Moments of Truth when engaging customers
- How shared experiences inform decision making
- Why all functions must collaborate to deliver one brand experience
Brian Solis is a principal analyst at Altimeter Group. He is also an award-winning author, prominent blogger, and keynote speaker. Contact him via email. Solis has studied and influenced the effects of social media and disruptive technology on business, marketing, entertainment, and culture. Brian works with enterprise organizations to research market trends, disruptive technology, and emerging business opportunities. He also works with executive management and social media leadership to develop new strategies and align teams around initiatives that enable business objectives and priorities. Over the years, Brian has also led new media business and marketing efforts for Web 2.0 startups and celebrities.
His latest book, The End Of Business As Usual, looks at the changing consumer landscape, its impact on business and what companies can do to adapt and lead. It was recently named as a Top 10 Business Book by Publisher's Weekly. His previous book Engage, is regarded as the industry reference guide for developing effective social business and social media strategies.