Priceline & Metcash Discuss New Behaviours and How Marketers Can Stay Ahead

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Provided by: Digital Alchemy
Topic: Consumerization
Format: Webcast
Australian Retail Industry Panel Discussion: How COVID-19 may rewire customer behaviours and how marketers can stay ahead

It is evident retailers have either thrived or suffered during the COVID-19 pandemic. As the economy reinflates, businesses will focus on either retaining their customers gained or winning back their customers lost.

Watch this On-demand Webinar to hear from two prominent Australian retailers, Priceline and Metcash (IGA) and discover how marketers are utilising the new data signals to adapt their marketing approach to be in a stronger position on the road to recovery.

Learn about:
  • What potential customer behaviours have changed forever
  • Why every data propensity model may need to be thrown out
  • Why timing is one of the most important personalisation factors

Featured speakers:
  • Aaron Sarson, Head of Loyalty & Insights, Priceline
  • Lee Martin, Head of Shopper Engagement, Metcash (IGA)
  • Justin Theng, Head of Customer Analytics, SAS
  • Regan Yan, CEO, Digital Alchemy

Hosted by:
  • Carly Neubauer, Director, Sciensa Loyalty & Founder, WiiN
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