The term “supply chain” vastly understates the complexity and power of what it takes to bring a product to market. Any one supply chain is a giant network; each node represents another enterprise, environmental factor, geopolitical factor, or resource availability factor. Getting all of this to work together can be a herculean task — and when it doesn’t work, the repercussions are immediate and painful.

Within each enterprise involved in a supply chain, there’s also an entire network of operations and processes. Many of these systems have been implemented on-premises and in classic IT environments. With the rise of the scalability, security, and flexibility of the cloud, many businesses are looking at how they might take advantage of those capabilities.

CBS Interactive is proud to present “Revolutionizing Your Supply Chain with Artificial Intelligence,” an on-demand webcast covering tips, techniques, insights, and lessons for migrating your B2B operations to the cloud, with IBM Watson as your guide.

* Learn how you can not only modernize your B2B integrations, but add cognitive intelligence to your systems at the same time
* Explore how cognitive capabilities can help you bring predictive insights to your supply chain
* Discover the power of cognitive insights to transform your entire product and distribution strategy

Don’t miss “Revolutionizing Your Supply Chain with Artificial Intelligence.” Join CBS Interactive Distinguished Lecturer David Gewirtz, author of The Flexible Enterprise, John Moore, WW Segment Leader for IBM Watson Supply Chain, and Jeanette Barlow, VP of Offering Management and Strategy for Watson Supply Chain, in a lively discussion about how your company can get ahead of all the challenges and problems in your supply chain, and how you can turn reactivity to profitability.