Social Analytics is key to being a Social Business

Leveraging Social Analytics allows organizations to gain actionable insight from the massive amounts of data generated from people, devices and sensors and more easily align these insights to business processes to make faster, more accurate business decisions. By gaining deeper insights in customer and market trends and employees' sentiment, businesses can uncover critical patterns to not only react swiftly to market shifts, but predict the effect of future actions. Join us to hear how Social Analytics can enable your organization to build sustainable competitive advantage.

Provided by: IBM Topic: Big Data Date Added: Apr 2012 Format: HTML

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