The advent of AI to process the explosion of data we now see has given marketers the unique opportunity to be agile and build truly engaging experiences for their customers.

But AI and data driven marketing does not need to be supported by a dedicated in-house data scientist, it is something that you can leverage without that specialised skill set.

Join Chad Pearce, Chief Marketing Officer for Microsoft Asia Pacific, and Matthew Choo, Director of Consumer and Business Insights for ClayOps as they explore ways to take advantage of AI, and be more customer-centric in the way that you use the tools.