The work of leadership is the work of change. In a world being remade before our eyes, leaders who make a difference are the ones who can re-imagine what’s possible at their companies and in their field, and who can turn bold strategies into relentless execution. And they’re not just CEOs; they’re executives running business units, managers in charge of key departments, engineers or marketers running project teams, entrepreneurs building and growing their companies. Regardless of their formal role or title in the organization, high-impact leaders exude both originality and utility—provocative thinking that energizes their colleagues, a roll-up-the-sleeves approach to work and culture that shapes how everyone shares ideas and solves problems.

This Webinar will offer a set of cutting-edge messages, in-depth case studies, and useful takeaways and best practices to inspire and equip leaders in all sorts of settings to succeed in the hard work of big change. It will help leaders their organizations, shake up their industries, and challenge themselves.

Learning Bullets

The most effective leaders have the most compelling definition of success. The goal is no longer to be the best at what lots of others already do; it’s to be the only one who does what you do. Ideas matter: Don’t try to be the best, strive to be the only.

Culture counts: To be special in the marketplace, create something special in the workplace. The best leaders show their colleagues how to work as distinctively as they hope to compete.

Beware the “paradox of expertise.” One of the big challenges for entrepreneurs and executives alike, especially those with lots of success and knowledge, is that they let what they know limit what they can imagine for the future. That’s why the best leaders are the most insatiable learners.

There is no success without setbacks, no deep-seated change without problems and disappointments. So effective leaders need to embrace a spirit of “tough-minded optimism”—a capacity to remain enthusiastic about the future, even as they weather the challenges of the present.

Bill Tayloris a writer, speaker, and entrepreneur who has shaped the global conversation about the best ways to compete, innovate and succeed. As co-founder of Fast Company, Bill launched a magazine that won countless awards and earned a passionate following among executives and entrepreneurs. Over the last two decades, Fast Company has become one the world’s most influencial voices on game changing innovation, high-performance organizations, and technology-driven change.

Bill has also written three bestselling books on leadership, culture and change. His latest, Simply Brilliant: How Great Organizations Do Ordinary Things In Extraordinary Ways, was named “Best Strategy & Leadership Book of 2016” by 800ceoread. His previous book, Practically Radical, was a Wall Street Journal bestseller. His first book, Mavericks at Work, was a New York Times bestseller and was named a “Business Book of the Year” by the Economist and the Financial Times.

Bill writes a popular management blog for Harvard Business Review and created the “Under New Management” column for the New York Times. A graduate of Princeton University and the MIT Sloan School of Management, he lives outside of Boston with his wife and daughters.