TV Or Not TV: That?s Not The Question

Provided by: Massachusetts Institute of Technology
Topic: Software
Format: Webcast
While the moderator cites evidence that traditional TV viewing is alive and well, her panelists line up to describe a TV industry under siege by digital competitors, and in the throes of major change. In the course of this session, this focuses on how television engages a young(er) audience, a generational divide springs up that highlights the dramatic shift in cultural and consumer expectations as they move from traditional broadcast to digital media.

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