More customers are revealing that customer experience is a huge part of how they are making purchase decisions. They are demanding better treatment and are willing to pay for it.

Technology is playing an ever more important role in customer experience initiatives with AI enabling a better anticipation of customer’s needs.

Join Caroline Foo, Director, Customer & Partner Experience in Microsoft Asia Pacific and Paul Mulvenna, Head of Asia Pacific for Solgari as they discuss how AI is transforming customer experience.