The term “supply chain” vastly understates the complexity and power of what it takes to bring a product to market. Any one supply chain is a giant network; each node represents another enterprise, environmental factor, geopolitical factor, or resource availability factor. Getting all of this to work together can be a herculean task — and when it doesn’t work, the repercussions are immediate and painful.

Within each enterprise involved in a supply chain, there’s also an entire network of operations and processes. Many of these systems have been implemented on-premises and in classic IT environments. With the rise of the scalability, security, and flexibility of the cloud, many businesses are looking at how they might take advantage of those capabilities.

CBS Interactive is proud to present “Modernize Your B2B Supply Chain with Watson in the Cloud,” a live, interactive webcast covering tips, techniques, insights, and lessons for migrating your B2B operations to the cloud, with IBM Watson as your guide.