The 2012 State of B2B E-Commerce study contains results from 224 B2B buyers on their preferences for conducting business through suppliers across a variety of channels. The study shows that online and mobile channels are extremely important to procurers and supplier relations professionals, underscoring the need for B2B vendors to embrace digital selling strategies. For such are tools required to be competitive and differentiated in today’s fast-paced and customer-centered B2B sales environment.
In this 2012 State of B2B E-Commerce white paper you will find:
- Insights into the preferences of today’s B2B buyers
- Strategic guidance on required commerce technology capabilities
- Potential operations improvements to maximize the impact of e-commerce technologies