This paper discusses about the progress of the program 3-A-Day of Dairy. Winn-Dixie is the most recent national account to sign up for the 3-A-Day of Dairy Program, joining Ahold USA, HEB, Kroger, Meijer and Wal-Mart. Winn-Dixie's participation in 3-A-Day of Dairy brings a very strong regional presence through their large market share in the Southern markets of the United States. All six of these major retailers signed up in the first six months of the program launch. Look for exciting 3-A-Day of Dairy activities at all six of these accounts now and in the near future.