4 Keys to Customer Analytics

Provided by: IBM
Topic: Data Management
Format: HTML
Unifying your data gathering, storage, analysis, and reporting with one powerful platform can help you understand the customer journey and build better experiences.
This video infographic explores the inefficiencies created by siloed customer data and outlines the steps needed to achieve unified views and deep, insightful analytics. It illustrates the ways data may be combined to create a holistic view of the customer journey, then leveraged to improve sales and drive higher levels of customer satisfaction.

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