The most sophisticated retailers are enabling customers to convert on any channel.

After all, shoppers who buy in-store and online have a 30% higher lifetime value than those who shop using only one channel.

In other words, omnichannel shoppers are the most valuable customers.

As retailers and brands rush to win the battle for wallet share and loyalty, omnichannel retail is in focus. In this era, retailers must strive to be remarkable by combining physical stores, online, mobile, and social into a seamless brand experience that encourages loyalty.

But recent studies have found a gap between consumer expectations and the omnichannel experiences that retailers and brands deliver.