With the advent of Big Data, there is growing passion and excitement about the possibilities of using unstructured data in ways that were only imagined until just recently. Intuitively, people understand that there is tremendous untapped business value that lies within this data, but there are a lingering set of questions that often get in the way, such as: What is our strategy when it comes to handling unstructured data? Where do I turn to learn more about the effective use of unstructured data? and, how can I use this data to create a competitive edge for our company?