A Bad Economy May Benefit Franchises
With all the negativity making headlines these days, it's difficult sometimes to maintain perspective. Foreclosures at record highs. Nearly a trillion dollars in bailouts. The Dow with record declines. Mass layoffs and unemployment at five-year highs. Reading Dickens - it was the best of times, it was the worst of times? The period was so far like the present period - it seems that perhaps he only got it half right. But for franchisors, truer words were never spoken. Yes, there are some short-term difficulties that will take time to flush through the system. At the same time, however, there are a number of reasons to anticipate that the best of times are right around the corner.